The material provided below is for informational purposes only. It is not intended to replace the diagnosis or treatment by a qualified healthcare professional. You should always seek medical advice before consuming any new medicines or supplements. AZO products referenced on this website are not intended to treat, cure, or prevent any disease such as overactive bladder, urinary tract infections, or vaginal infections.
The Cranberry: your BFF.
Best Fruit Friend.
If you could pick one fruit to go with you on a road trip, to hang out with you at the bar or have over for a sleepover, consider the cranberry.
The Super Berry
Yes, it’s got that racy, red color. But beauty is more than skin-deep. Inside each one of those juicy, little morsels is a powerful combination of antioxidants, vitamin C and fiber, making it a valuable superfood.1 But even more remarkable is that studies show that cranberries can play a role in helping to maintain urinary tract health.* They do it through a remarkable little compound called “proanthocyanidins.”^ Think of it as, well, your wingman…or your wingberry.
Yup—you love cranberry. And cranberry loves you. But everyone needs a little break, even from their BFF. Too much cranberry juice may leave you feeling bloated. Plus as much as raw cranberries may have your best interests at heart, let’s face it: cranberries can be awfully bitter. And who needs a bitter bestie?
Make Peace with Your Berries
Fortunately, there are alternatives that allow you to get a more concentrated amount of the best stuff—in a way that works for you. If you still want to eat the berries themselves, there are lots and lots of ways to incorporate them into your diet. Like oatmeal in the morning? Try a handful of dried cranberries on top. Making a tasty salad? Tossing in some cranberries can add a little tartness and zing. Time for dessert? Have you ever had Cranberry Harvest Parfait?2
Or maybe it’s just more than you can manage—preparing a whole salad or cooking oatmeal on the stove—just so that you have something to throw cranberries on. Life can be hectic, schedules can vary and sometimes, well, sometimes the cupboard is a little bare.
That’s when cranberry supplements are a terrific option. You get the urinary tract maintenance without the bitterness of raw cranberries, a fraction of the sugar from cranberry juice and none of the hassle of preparing a cranberry-heavy diet.‡ And you’ve got all sorts of ways to take cranberry, from caplets to softgels to gummies. All of the AZO Cranberry® products include Pacran®, a proprietary cranberry powder made from the whole fruit which contains the equivalent of 25,000mg fresh cranberries per serving.†
It’s up to you. Just don’t leave your BFF hangin’. Seriously—you need your wingberry. The incredible—and thanks to AZO, the far more edible—cranberry.
^ Howell, A., 2009, Bacterial Anti‐adhesion Activity of Human Urine Following 27% Cranberry Juice Cocktail vs. PACran® Capsule Consumption.
† High density PAC Cranberry concentrate equivalent to 25,000 mg of fresh cranberries